Arab Media Forum — AlexPetzer

In 2016 I got to join the Dubai Media Office team to support them in putting together the Arab Media Forum - an annual attraction in the MENA region. This events theme was “Media for Good”. My role involved a variety of ideation and design consulting for the event, as well as developing the charity initiative and experience for the event together with the Dubai Media Office team.

For this activation, attendees would receive a booklet and wristband upon arrival. The venue was themed around a public park, and there was a track path that would flow throughout the venue with scan stations that would add a donation (from HH Sheikha Manal bint Mohammed bin Rashid Al Maktoum) every time a wristband was scanned. At the main end of the venue there were large screens with trees that would grow leaves as donations came in. The activation was a great success as attendees were all keen to add their contributions, whilst the initiative ensured a comprehensive flow of foot traffic. I was also involved with some of the event branding and set-up on site. Read about the event here.

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Scan/water station design

Booklet design

Scan station design

Scan/water station

Scan station

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